สวัสดี 🙏
/ sa-was-dee /
EN: Hello, hi. Nice meeting you! 👋
Currently, Transforming Aviation Industry ✈️
Fun Fact: Bangkok and San Francisco have 14-hour time difference, which increases to 15 hours in the winter! Yes, we work it out.
My Goal
Design with others to serve others. 🤝
My goal is to build tools that serve human, the ones I collaborate with and the ones who use the product, make them feel capable in present moment, so they're thriving instead of surviving the work day.
Transforming the unsexy systems that actually run the world, regulated industries and enterprise tools where workers are stuck with technology from the 90s is the kind of impact I want to create.
My Approach
My design guiding principles center around human experience🫀, and together, intentionally build systems that scale🪴.
With these in mind, I believe — buzzwords incoming — intuitive experience, accessibility, transparency, consistency, flexibility, and efficiency flow naturally. (what else did I miss?)
I'm committed to designing experiences that not only meet user and business needs but contribute to enhance human mind & body experience and sustainable future. 🌿
One of my obsessions is complexity. I loving making sense of ambiguity. Connecting the dots, understand human behaviors from multiple aspects, uncovering hidden patterns, and building systems are my appetite. I approach design like a puzzle game, understand the context, blending creativity with system thinking to create solutions and systems that evolve as the product grows.
More About Me:
🇹🇭 I was born and raised in Bangkok, Thailand.
🇺🇸 Now calling San Francisco Bay Area home.
✏️ I started in print design organizing complex information, but I was always fascinated by the invisible structure that made everything work seamlessly. The turning point came when I saw a web designer walk through the backend systems of a website and I realized I wanted to build those systematic frameworks that users never see but rely on every day.
Away from the Screen, You'll Find Me:
📚 Buried in a good book - currently about neuroscience
🐱 Painting or sketching weird moves my cats do
🏃♀️ Out for a run (I was inspired after finished reading "Born to Run")
🌳 Feeling the different textures of bark, leaves, and rocks on nature trails
🚴♀️ Exploring neighborhood on my bike
☕️ Working with clay - I'm all about mugs
💖 Meeting new people at events where I can have random (and deep) conversations, and just spread good vibes.
